FAQS

What is copywriting?

Copywriting is basically the art of persuasion. It's about convincing your readers to take action and influencing their decisions in a way that benefits you, whether it be buying a product or subscribing to an email list. It's all about getting your message across as effectively as possible so that you can generate more sales or leads. In other words, copywriters are the master manipulators of words! If you need someone to craft some persuasive copy for your business, then a copywriter is who you should be looking for. Don't forget that a good copywriter can make all the difference in whether or not your message resonates with people and turns into conversions.

Why does my business need copywriting?

Copywriting is like having a sherpa guide your business! It helps you navigate the terrain of getting your message out there, and crafting it in such a way that it resonates with customers. Copywriting is essential for effective marketing campaigns - without it, you won’t be able to connect to your target audience. With strong copy, you can not only make a lasting impression, but also increase customer engagement and reach more people.

Can’t I just do this myself?

Writing copy is an art, not a science. It's easy to think you can do it yourself – after all, how hard could it be? But trust us – there are lots of things an experienced copywriter will consider that you may never have heard of. Sure, if you try to write the content yourself, you might get some words down on paper. But chances are, it won't be as great as it could be if a professional had been involved. Copywriters understand the power of words and how to use them to engage your audience, convey your message and reach your marketing goals. It's worth seeking out an experienced copywriter who can help you create compelling content that will resonate with your target audience. In the end, you'll be glad you made the investment. So, don't try to do it all yourself – let a copywriter handle it and watch the results!

Will hiring a copywriter increase my SEO?

As much as we’d love to take you to the number one spot on Google tomorrow, we can’t promise wizardry. Hiring a copywriter may not increase your SEO directly, but it can help you to create content that is better optimized and more likely to be picked up by search engines. We understand the nuances of SEO and craft compelling content with the right keywords and phrases - making it easier for your content to be discovered by your target audience. So, while it may not be a direct link to SEO success, hiring a copywriter is certainly worth considering if you want to get the most out of your website’s content. After all, quality content is what will make people stay on your website, and that’s how search engines measure success! Don’t forget - a great copywriter is like a trusty sidekick: they’ll help you get to where you want to be more quickly, and with better results. Now that sounds like SEO success!

How long does it take to see results?

Was Rome built in a day? We didn’t think so. As with all your marketing efforts, the key here is consistency - keep pushing out quality content, and eventually - they will come. Of course, the timeframe for seeing results really depends on the size of your project, the complexity of the copy required and how quickly you are able to provide feedback and guidance. If you're looking for longer-term success from working with a copywriter, it could take several weeks or even months to see real results. During this time, they'll be working hard to craft content that is true to your brand and appeals to the right audience. Hiring a copywriter isn't an overnight solution, but with patience and guidance from you, their efforts are sure to pay off!

How can I be sure you’ll write in our brand tone?

We’re excited to answer this question for you, because it’s basically our secret sauce. Our approach has it’s roots in the theater and comedy worlds - with solid experiences, we are trained to take on the role of your brand. This psychology-driven method of writing your copy allows us to get inside the mind of your brand and its customers to deliver a unique, consistent voice to your company.

Do you only write funny stuff?

While we specialize in creating humorous and engaging content, our training as comedians uniquely equips us to tap into a wide range of emotions. Comedy requires a deep understanding of human nature, timing, and the ability to connect with people on a personal level. This expertise allows us to get inside people's minds and evoke not just laughter, but a full spectrum of emotions. Whether it's humor, inspiration, or something more poignant, we're skilled at crafting messages that resonate deeply and leave a lasting impact.

How much will it cost me?

The short answer? Less than a fulltime employee or agency, and with much less stress than doing it yourself. We consider our rates to be very affordable while packing in as much value to our packages as we can. We find that most clients easily make their investment back and then some on a monthly basis due to the effectiveness of our copy.

Can I get a free sample?

Only if you’re willing to give us something free in return! But seriously, you’d be surprised at the amount of research, preparation, and writing that goes into just one piece. For those reasons, we can’t give away free samples. However, we want you to feel comfortable taking the leap with us. You can view examples of our work on our Portfolio page to get an idea of our high-quality content. You can also rest assured as all of our contracts come with a one-month out clause in case our vibe just isn’t syncing up.

Lastly, what we can offer you for free is a copy audit. We’ll review your website and other materials to help you find the holes in your copy strategy and give you a complimentary consult on how to improve. You can book that free call with us right here.

What is the turnaround time on my copy?

Your hot-off-the-presses copy will typically have a 72-hour turnaround time from when the inquiry is received and all needed information/assets are collected. Edits will have a 48-hour turnaround time based on when the feedback is received.

What if I’m unhappy with the first draft?

No worries! Just like our favorite Friend Ross, we pivot. Our background in theatrics means that we are trained to take direction well and can easily convert your feedback into something that you are pleased with. Project rates typically come with two rounds of edits, and most of our retainer packages offer unlimited edits. Our goal is for you to be absolutely thrilled with your new copy, so if it’s not right - we’ll make it right.

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